Lirim is a leading public relations firm specializing in the management of culturally-shifting media campaigns and strategies. We cater to the unique PR needs of government and religious leadership, as well as prominent executives whose decisions and public image carry the weight of international effect.
The viability of a modern industry relies upon societal acceptance of its product. A “generation gap” creates a wall between traditions and habits formed by adults and the progressive acceptance of youth.
By subtly introducing brand messaging to a target audience, with the goal of conversion 5-18 years later, large population segments can come to accept ideas that change an entire generation’s way of life.